We like to keep it serious, but still casual. Definitely simple, mostly typography based, and on white background. 
It will be used mostly on-line and on printed material. 
As it is for an umbrella organization, it should be easy to adapt into small variations to allow &quot;powered by keycker&quot; or &quot;part of keycker&quot; or other similar small tags grouped with other brands or logos. 
Some kind of elegant/faint framing might also help it when used in that context, or when it is used within text. 
We would prefer to avoid the obvious &quot;key&quot; element as an image. 
Also, for some strange reason, people tend to read keycker as &quot;kicher&quot; and not &quot;kicker&quot; as it was meant to be pronounced. Any ideas to make it look and sound more like a &quot;kicker&quot; would be appreciated.

Thanks a lot for a very nice collaboration :)

Keycker