We are an original San Francisco brand designing custom sling bags. We want our logo to have a minimal look but still posses and display character. From the outside, our bags are clean with a single solid color. But peak inside and your naked eye will be delighted with intricate patterns. The logo needs to portray this quality; minimal but intricate. Hint(s) of floral or paisley patterns to let them know something is underneath that façade. Just think simple; but simple in the sense of not too busy. It would be nice to have a &quot;Made in San Francisco&quot; feel. 
 
Our website and liner patterns 
Please check out our website to get an initial feel. www.minimalbagssf.com. 
You can also see some of our posts on Facebook to get an idea of the fabric and liners we are using: facebook.com/minimalbagssf 
 
Where will the logo be used? 
The logo will be used on our website but needs to be scalable for our fabric tags. If you are unfamiliar with fabric tags, check out these: https://www.etsy.com/search?q=custom fabric tags&amp;order=most_relevant 
 
Colors: Navy, Charcoal, Brown and White. Take them as a suggestion but I am open to ideas. 
 
Target Audience: More men than women. 
Cyclists, Yoga-goers, Hikers, Climbers, Hipsters 
 
We see our bag being used for: a picnic at Dolores park, a day at Stinson beach, hanging out at the Russian River, shopping for produce at the Ferry Building Market, throwing your climbing gear in and heading to the gym, storing your yoga mat and heading to Yoga For The People. If you’re unfamiliar with these locations check them out in Google images to get an idea. 
 
What kind of designers we&#39;re looking for: Someone who is passionate about our product. 
 
If you have any questions I will be happy to answer them. I am very excited to see what you guys come up with. 
 
Thank you, 
James

Minimal Bags