Please use these web-safe colors: Blue #000066 and Red #990000 
 
You may include black and/or gray if appropriate. 
 
Need the logo to work on Pure White background. 
 
I visualize a a clear modern font, open with round characters. San serif or Slab serif. the word-mark needs to holdup from 8 pt to 72 pts (on pica scale). 
 
There are three distinct elements of the wordmark: pics usa .us 
 
I think there needs to be clear delineation between the three elements of the word-mark by using colors as well as caps and lower-case letter combinations. 
 
If you incorporate a symbol such as a shutter, it must be a detachable component, so we can use the word-mark only where needed. 
 
We are not looking for nostalgia or futuristic. We want it to reflect the now of contemporary American design. 
 
Target Audience is likely internet buyers from 18 to 65, all genders. 
 
That&#39;s about it. I can answer any specific questions you may have. 
 
Also, if you can Wow me with a different concept(s), then go for it.

Excellent design. Understood our initial instructions &amp; stage 2 feedback. Implemented changes as requested in timely manner. A real pleasure working with a real pro.

picsusa.us