Looking for a catchy and iconic logo that sticks. 
 
Think boutique hotel or luxury perfume line meets whole foods. 
 
If incorporate a cannabis leaf into the logo, without losing the luxury appeal, that would be a plus. Does not need to be the entire leaf, but if one were to look closer there would be a cannabis association. 
 
Brand DNA: Pure, Luxury, Innovative but with personality, Modern, Hip/Current. 
 
Looking for a minimalistic, simple logo; yet iconic and sticky, a logo/icon that is easy to remember (eg. the nike swoosh) 
 
Colors such as silver, gold and black come to mind, but other colors may be introduced as more of an accent or when used strategically. Think about how Apple uses basic colors for the iPhone but more colors for the iPod. We are seeking the simplicity of Apple but with a little bit more personality, albeit an elegant one. 
 
This will be a lifestyle brand. How would logo and brand look on a t-shirt? We feel that the EvolutionX image below would be the best of the three images provided below if we were to design a t-shirt. 
 
How could you incorporate a botanical influence into the logo? Think Evolution Fresh or Whole Foods. 
 
Update: Try to build off or design different iterations of the Kure design provided.