We want to portray a professional, yet empathetic business. A professional service adviser that&#39;s in their corner and helping as part of their overall risk management on an ongoing basis (not a once a year transactional approach). We don&#39;t have any specific colours or schemes in mind however. <br />
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The target market is predominantly females (however not exclusively) in the not for profit industry. Ages range from about 25 - 60 from a variety of backgrounds. Their occupations usually include Chief Financial Officer; Managing Director; Operations Manager; etc. - i.e. Senior Managers in just about every case.<br />
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Overall, we&#39;re after a logo that conveys a serious, modern, empathetic, personable, slightly feminine &amp; upmarket feel.

Not For Profit Insurance Services