Carry Less or Less (Havent decided which one yet)

Logo Name：

Carry Less or Less (Havent decided which one yet)

Company Intro：

About the Brand: The goal is FREEDOM! A lot of people do not have freedom because we have a lot of baggage in the form of bills and expenses that we’re carrying with us daily. Freedom is about “CARRYING LESS” of the that baggage. It is about getting rid of the things that are holding you back, mainly debt! It’s about feeling light because you have “LESS” things to worry about. So, Carry Less Brand is going to be minimalistic brand promoting financial freedom and carrying less. The Brand is all about achieving financial independence so you can get your freedom back to spend time on the things you value the most. My target audience are those seeking their freedom, those on their journey, and those who have already obtained it. My target audience will also be “Creatives”; Those who do more with less. Less or Carry Less is all about gaining your freedom so you can explore that passion, so I want to highlight the creatives and those people who are doing their passion projects and spending time on what they love. I want Carry Less to promote a healthy lifestyle with positive vibes being at the forefront. I want to sell minimalistic products because it goes with the theme LESS! The first product I am selling will be a front pocket wallet. A front pocket wallet is an alternative to a standard wallet and is much smaller and minimal. This will be the first product to have the logo. Eventually I want to sell other minimal products and apparel that relates to my brand. Mission: Along with promoting and advocating for financial independence our mission is to give back and give more to the LESS fortunate. A portion of every sale we make will be donated to someone or an organization in need.

Instructions：

For the logo, I want something simple and minimalistic. This is going to go on wallets, bags, and apparel so nothing cartoonish. The logo can be just as simple as the name of the brand spelled out or just a symbol. I preferably would like to see both options combined. I would like to use the less than symbol (<) some way in the logo but It’s not definite. I also would like to see a hand incorporated in the logo some way. Maybe make the C in Carry a hand. A hand goes with Carrying Less but also with our mission of giving more! Since I have not decided if I want to have “Carry Less” or just “Less” feel free to make both designs and combine the styles. Feel free to add borders around the Logo or make shapes. Feel free to just make a symbol. Carry Less or Less just needs its own identity! When people see the Logo, I want them to know it is Carry Less or Less. I just want it to be very sleek and minimal.

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