Alpha Rock Capital

Logo Name：

Alpha Rock Capital

Company Intro：

We're an investment company buying Amazon FBA companies fast, and we want the logo to be an archer / bow and arrow to show we are on target

Instructions：

What text should be included in the main part of the logo? ARCH or Alpha Rock Capital What type of product or service do you offer? Private Equity Investment Buyout of Digital / Online Businesses How long have you been in business? Just started. What do you hope to accomplish with your new identity? Build confidence to our investors that we are able to give them a positive return Show the industry we are leaders and experts in the private equity space for buying digital businesses What are your long-term goals? IPO Be the biggest fund / private equity firm for online businesses in the world. Audience Profile: Please describe your existing audience We have 2 sides - but our focus is on the investor side first Investor side: Traditional money, old money - family funds, old fashioned companies that invest in “boring” businesses but looking to get more exposure to the online space. High net worth individuals with less knowledge in the online space but wanting exposure The other side - the businesses we look to acquire: Online Community (the businesses we buy) Amazon FBA sellers Online marketing experts Affiliate marketers Who would you like to add to your audience? More high net worth individuals looking to make long term, passive investments without requirements for dividends or short term gains. Next section Perception/Tone/Guidelines: What type of logo would you like? Our name is Alpha Rock Capital Holdings (ARCH) So we feel an archer is a great way to show our audience we are : Hitting our targets / bulls eye - we point and shoot and make the shot Our investors are also archers, helping the fund achieve the mark We want to build out the theme throughout the firm and brand of being Fast precise Do you have any colors in mind for your logo? (If so, why?) Blue Black White These are the current colors of the site. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Archer. Bow and Arrow (Communication Strategy:) What attributes would you like your logo to reflect about your business? Precision Smart Fast On point Expert What is your tagline or slogan? Pending What is the overall message you are trying to convey to your target audience? We are experts We are fast We are smart We hit our targets Where will your new logo be used? Website Name cards Posters at events Letter heads (Competitive Positioning:) Who are your competitors and what do you think about their logos? Nothing exactly like this - but can look at traditional PE funds: What sets you apart from your competitors? Fast (Targeted Message:) State a single-minded word or phrase that will appropriately describe your company: Precise

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