Unicorn Yard / possible shorter name UY

Logo Name：

Unicorn Yard / possible shorter name UY

Company Intro：

UnicornYard (UY) is a company that helps to bring a dash of magic to people's everyday. We will be building up an authority website about Unicorns. Site will have general information about unicorns, about unicorn products and topics connected with unicorns - so all the unicorn magic. Our target audience are teenager/young girls, they can be something aroun 13-30. However in bigger perspective we want to deveope the site with the actual brand from here with the cool trademark - later on with our own style of streetwear, toys or trending/popular products for youngsters. Logo needs to have coolness factor X (to make it DESIRABLE), simplicity and easy to remember - it needs to have from the first glimpse the idea we are about unicorns (so the unicorn head, unicorn itself, unicorn horn etc need to be in the logo) and we would prefer to have the logo and logo with brand name. Brand name is shorten as UY. Logo needs to be simple enough to make some additions if we wish (for example: UY KIDS collection, or UY FUN-collection etc.) Colors need to be also in a remembered way- only few of them, as well works in black and white. Even though we want girls to be involved then baby pink is not the way for us, however some neutral/pastel/nude/peach/coral pink can be one very nice option we are thinking could work for us.

Instructions：

We have put together one google doc with the additional info and more additional logos we are fancied about. Please have a quick look before the storyboard : https://docs.google.com/document/d/1dk0uc3jWOkFEc9YFevZIoDWWXpdJ5KV8JuF3u7Xu2nA/edit?usp=sharing UnicornYard is company about little magic in everyday, believing in yourself and find the inner unicorn

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