The Boulderista

Logo Name：

The Boulderista

Company Intro：

Celebrating the Boulder Lifestyle

Instructions：

The Boulderista is a podcast persona. She is a 30 something empowered woman who is fun and sassy. She hosts a podcast that spotlights Boulder, Colorado (voted Happiest Place to Live in the US). It is an interview format that tells the stories of local Influencers who are impacting the community. The Boulder lifestyle is all about enjoying the outdoors, hipster foodies, health and fitness, tech, academics and entrepreneurship. The logo should be professional but fun, feminine and celebrates the lifestyle. I like the idea of the text looking like a signature, but it has to be easy to read. Boulder is a mountain town, but mountain logos are very over done in Boulder branding! Please see this logo for inspiration: https://www.thelatinista.com/

Reference Samples：