Contest Holder: Client61090 confirmed successful completion of this project.
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Title is slightly incorrect and should be “The Whiskey Approach”. The Whiskey Approach will most likely turn into a video series that discusses various topics ranging from interesting drink recipes to sports and various lifestyle topics. I would like for the logo to be able to be used in both an online retail store and social media platforms, as well as on merchandise such as hats and t-shirts.
Ideas & concepts
As I'm sure you can tell by the sample logos I've selected, I enjoy a look that is simple but unique. As a main logo, I am leaning towards a simple/unique graphic such as a cool whisky glass or some type of mascot with “The Whiskey Approach” written on/around/below etc. I will then be purchasing additional more complex designs to use on our merchandise. I created the term "Whiskey Approach" not just as a brand name but also as a term that pays homage to the type of lifestyle that I try to live. It can be taken literally, as I do have a strong interest in various types of Whiskey and spirits (which is something that my video series will aim to educate people on). However, taking the Whiskey Approach refers to an attitude of handling life with class, maturity, and most importantly, one sip at a time. I would like the logo to reflect these qualities in some type of unique way.
Client selected following sample logo design styles: