Linen & Soul

Logo Name：

Linen & Soul

Company Intro：

Women's fashion label. A collection of women’s linen clothing, contemporary classic styling with a touch of kimono, for the mature working urban woman. Mid- to high-end market. Use of the Dragonfly as a logo/motif and as pattern accents on cuffs, linings, facings: ‘The dragonfly, in almost every part of the world symbolizes change and change in the perspective of self realization; and the kind of change that has its source in mental and emotional maturity and the understanding of the deeper meaning of life.” Thoughts and phrases:- “A breath of nature/countryside in the city” “Soul in the City/at work” “Flourish, thrive, freedom, poise” “Beauty in the city”

Instructions：

We need a strong and iconic, symbolic, simple, elegant image (non-insect like) of the Dragonfly as our motif (see explanation above of the use of the Dragonfly). This iconic image will be used as the centrepiece of the logo but also in other contexts such as patterns, badging, etc. So it needs to be able to be used in isolation. The winner needs to get this right.

Reference Samples：