CoFlow

Logo Name：

CoFlow

Company Intro：

Success coaching for high impact people or businesses that are solving social problems. We offer executive level business coaching including business strategy, leadership coaching, team building as well as professional and personal development including health and wellness. Our company values are connection, co-creation, collaboration, creativity, playfulness, innovation. We help companies and individuals achieve results by hitting their optimal peak performance levels, their "flow states." in their personal and professional lives. We are not a stuffy exec team. We offer fresh perspectives. Our solutions and methodology are outside the box and unique. We are looking for a logo that is simple, fresh, memorable that shows fluidity, flow, movement, action, playfulness, innovation.

Instructions：

Overall Design - Simple, playful but sophisticated and modern logo. Font icon. For icon, we like the idea of an upwards flowy arrow. See images and below for more info. More Feminine than male, but balanced More modern than classic - company value is innovation Balanced between mature and youthful More playful than sophisticated, but More luxurious More organic than geometric More abstract than literal Colors Colors - gold yellow (upbeat, happy, hopeful, strong) "Co" in navy rgb(14, 17, 56) "Flow" - in italics, yellow gold rgb(206, 165, 91) OR rgb(181, 145, 53) See link for color scheme https://crshmk.com/dev/bfv/logo-colors/ Font - flow in italics - playful and rounded, but still maintains its sophistication - not childish - comfortaa or similar font is a good starting point - look at competitors logo for font selection idea www.torch.io and www.betterup.co Design Marking - upwards, expanding thick strong arrow/marking - aspects of fluidity and motion to demonstrate team/company connection, cohesiveness, collaboration - simple but strong - it moves, it flows - competitor sites have very simple, but recognizable logo

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