Harvest Losses

Logo Name：

Harvest Losses

Company Intro：

Harvest losses is a financial service for individuals that want to manage their own money but benefit from advanced services of professional money managers. Harvest Losses gives a better return on investment than professional money managers by offering one of their most frequently suggested strategies, Tax Loss Harvesting, but at a low flat fee instead of a high commission rate. Even at this low fee, the service is still fully automatic so the user doesn't have to do anything themselves.

Instructions：

The Harvest Losses brand should convey a sense of high value but low cost. Similar financial brands that our target customers would easily identify with are E-Trade, Charles Schwab, and TD Ameritrade. These are sometimes referred to as “low cost trading platforms” and convey a sense of low fees for a value conscience investor but also a high degree of safety, security, advice and general financial stability. We are going for a similar emotion with Harvest Losses. Transparency is also very critical. Logo should be clean, clear, and crisp. Need logo and basic brannd guidelines (color palette and font) for use on website.

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