Prime Past 40
Fit, Firm and Fabulous at 40
The website is all about healthy living, weight loss, exercise, etc and is aimed purely at women age 40 - 60
Ideas & concepts
You can see a mock-up of the homepage colours at https://primepast40.com
The logo needs to have a transparent background, but needs to work nicely on #00a000 as a background colour. The yellow overall background on the site is #fcf599.
The categories that will be used in the menu bar beside Home, will be Healthy Living, Weight Loss, Cellulite Reduction, Yoga & Motivation.
Ideally I would like there to be a 'body' shape as the picture aspect of the logo, then the site name Prime Past 40 and maybe a strap-line 'Fit, Firm & Fabulous at 40 ' or similar idea.
The font used for Prime Past 40 can be a little fancy, maybe more script like, but must still be easy to read
Client selected following sample logo design styles:
Additional Design Inspirations
The figure of the woman is shapely but not specifically a yoga or fitness image, which I like. The main name is script like, and the strap-line is clear and simple.