Fit-Aware is intended to serve Amsterdam-area businesses, helping them to become more healthy and productive, while lowering their overall costs with innovative wellness programs and strategies.
Our business is based on 4 simple facts:
1. Healthy people are more productive than chronically ill individuals
2. It costs less to prevent injuries or illnesses than to treat them after they occur
3. Individuals do not necessarily have the time, motivation and associated knowledge to make well-informed decision and take long-lasting actions about health-related issues
4. Many companies have not yet designed or implemented an effective wellness program
At Fit-Aware, we intend to take an innovative approach compared to traditional efforts:
• Proactive wellbeing as opposed to reactive that is, they wait until after the individual has been stricken with illness or injury, and then pay for the necessary treatments. Our approach emphasizes on prevention and good health promotion
• Personalized wellbeing as opposed to individualistic where individuals are left by themselves to make the correct wellness choices. Our approach emphasizes on building personalized relationships between the individual and his/her wellness professional
• Holistic wellbeing as opposed to specialized which takes into consideration that the various wellness components are interconnected. Our approach emphasizes on improving the various elements of wellness such as nutrition, lifestyle, exercises, relaxation and rehabilitation as it is counter-productive to treat them in isolation
By helping employees change their behavior patterns and choose more healthy lifestyles, Fit-Aware will lower a companies' health care expenditures, while raising worker productivity and improving overall wellness and therefore happiness.
Market Trends
There have been two significant market trends in the last 10 years:
1. Increased usage of fitness facilities on behalf of individuals. Exercising and "working out" has become a more mainstream activity. More and more people are going to the gym before/after work or are incorporating some sort of outdoor activity into their daily routine.
2. The incorporation of fitness memberships within the "basket of benefits," a part of the total compensation package.
This has occurred for mainly for two reasons:
• Flexible method to compensate employees.
• Positive effect on a company's bottom line. Study after study supports the contention that a physically fit employee is happier, healthier, and more productive. As a result, offering fitness club memberships to employees is a smart cost-benefit decision.
Fit-Aware value proposition
Fit-Aware strategy is to position itself at the fore front of the latest wellness trends and implement a differentiation strategy compared to the mainstream fitness models:
• Fit-Aware proposes a journey of accompaniment throughout the wellness process and places the individual and the wellness expert at the heart of the customer experience
• Fit-Aware proposes a holistic view of wellness and targets the various elements which are inter-connected:
o Nutrition
o Exercising
o Recovery
o Lifestyle
• Fit-Aware is evidence-based on the latest scientific information and focuses on small incremental improvements
Business CardFront of the card:
Logo
the tag line underneath
The essentials for a healthy life
Back of the card:
Mario Buisson
Founder
[email protected]
Tel: 31641757304T-shirtMain purpose of the tea shirt is to have each personal trainer to wear it during the session:
Promote Fit-Aware
Make it obvious for trainees/participants to identify the personal trainer (help, question?)
Social media cover designCan you please advice what should be on the media cover
Design Concepts Completed6 years ago
Open design concept stage had ended with 45 submissions from 14 designers. Go to DESIGNS tab to view all submissions.
abss
jefdefy
Godvibes
MastersDesigns
scriotx
justine
josephope
Girly
SmartDesigner
aamir
cre8vpix
Kindo
DreamLogoDesign
SOLARFLARE