Contest Holder: Client54477 confirmed successful completion of this project.
Fit-Aware - Vitality and wellbeing
Fit-Aware is intended to serve Amsterdam-area businesses, helping them to become more healthy and productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on 4 simple facts: 1. Healthy people are more productive than chronically ill individuals 2. It costs less to prevent injuries or illnesses than to treat them after they occur 3. Individuals do not necessarily have the time, motivation and associated knowledge to make well-informed decision and take long-lasting actions about health-related issues 4. Many companies have not yet designed or implemented an effective wellness program
At Fit-Aware, we intend to take an innovative approach compared to traditional efforts: • Proactive wellbeing as opposed to reactive that is, they wait until after the individual has been stricken with illness or injury, and then pay for the necessary treatments. Our approach emphasizes on prevention and good health promotion
• Personalized wellbeing as opposed to individualistic where individuals are left by themselves to make the correct wellness choices. Our approach emphasizes on building personalized relationships between the individual and his/her wellness professional
• Holistic wellbeing as opposed to specialized which takes into consideration that the various wellness components are interconnected. Our approach emphasizes on improving the various elements of wellness such as nutrition, lifestyle, exercises, relaxation and rehabilitation as it is counter-productive to treat them in isolation
By helping employees change their behavior patterns and choose more healthy lifestyles, Fit-Aware will lower a companies' health care expenditures, while raising worker productivity and improving overall wellness and therefore happiness. Market Trends There have been two significant market trends in the last 10 years: 1. Increased usage of fitness facilities on behalf of individuals. Exercising and "working out" has become a more mainstream activity. More and more people are going to the gym before/after work or are incorporating some sort of outdoor activity into their daily routine. 2. The incorporation of fitness memberships within the "basket of benefits," a part of the total compensation package. This has occurred for mainly for two reasons: • Flexible method to compensate employees. • Positive effect on a company's bottom line. Study after study supports the contention that a physically fit employee is happier, healthier, and more productive. As a result, offering fitness club memberships to employees is a smart cost-benefit decision. Fit-Aware value proposition Fit-Aware strategy is to position itself at the fore front of the latest wellness trends and implement a differentiation strategy compared to the mainstream fitness models: • Fit-Aware proposes a journey of accompaniment throughout the wellness process and places the individual and the wellness expert at the heart of the customer experience • Fit-Aware proposes a holistic view of wellness and targets the various elements which are inter-connected: o Nutrition o Exercising o Recovery o Lifestyle
• Fit-Aware is evidence-based on the latest scientific information and focuses on small incremental improvements
Ideas & concepts
The tag line is 'the essentials for a healthy life'
Fit-Aware intends to target the corporate world first focusing on the technology, pharmaceuticals, finance and healtcare medium and large businesses.
Fit-Aware is more than just exercising as it also covers nutrition, recovery (yoga, massage, physiotherapy) and lifestyle (such as smoking cessation, posture, flu prevention and so on).
The logo and branding need to be stylish and slick.
Client selected following sample logo design styles: