- $129
- BUDGET
- 64
- ENTRIES
BRIEF
DESIGNS (64)
- Logo Name:
- Toasti
- Company Intro:
- Main product is an electric heated mat for yoga, exercise, relaxation, mechanics lying under cars, etc. But we will expand into brand of "warming" products like socks, blankets, etc.
- Instructions:
- A warm and fun brand around a heated exercise/yoga mat. --Evokes warmth and fun. --Like you can "feel" the brand hugging you and keeping you warm. --But should not be too into a yoga motif because we want it to be appealing beyond yoga. --Keep it simple. It should be simple enough that it can be embroidered into clothing and work at 3cm to 3m wide. --Must look good in both all black, all white, and color. Encourage concept submissions in black and white (or single color). --In addition to these examples, also see the logo for Prana.com Please ask questions and have fun! Updates: --Hint: Please no more giant T's. We're not Tesla. --Hint: Look at my examples. There are no single giant letters. They all have a playful emblem that evokes an emotion related to the brand. --Hint: Things that evoke warmth: hot, heat, flame, fire, rising, billowing. The name is Toasti, like toast. Like being wrapped in a warm, toasty blanket with a cup of cocoa. Or, biting into a warm, toasted cinnamon bun.
Reference Samples:
- CReminder to designers to evoke warmth and a tad playful, like a hot yoga studio or laughing with friends around a fire in the ski chalet!
- CA little movement might be appropriate.
Open design concept stage had ended with 64 submissions from 13 designers. Go to DESIGNS tab to view all submissions.
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$10 participation tip awarded to #64 by johana