Inner Strength Training Studio

Logo Name：

Inner Strength Training Studio

Company Intro：

Inner Strength Training Studio is a small, close knit strength training gym, utilizing predominantly barbells, dumbbells and other traditional strength training equipment. Inner Strength Training Studio specialises in training complete beginners, people with no sporting background or individuals who are seeking a weight loss transformation and looking for a sustainable approach in a supportive, welcoming environment, unlike intimidating commercial gyms. It seeks to foster a community vibe and has a small membership base with a very individualized approach. It is located in an upmarket area of Western Australia.

Instructions：

Our colour scheme will be predominantly different shades of ruby/cherry red, white and black. Looking for a logo that can go on both a white and black background. The logo will be used for signage first and foremost, but also on shirts, business cards, website, Facebook page, shakers and other merch. It may also go in a mural on a wall in the gym. As far as symbols go, if they are to be included, we like the idea of a geometric phoenix, geometric arrows and/or diamonds. I have included some pictures for reference - these are different colours, but we would want them to be different shades of red. Are open to any other symbols that correlate with inner strength, confidence etc. Like the idea of arrows and negative space, going with the “Inner” Strength theme. Like the idea of having the symbol as a part of the logo and being able to have the symbol (with or without “ISTS” abbreviated) separate so it can go on the back of shirts, large scale. For the whole design of the logo, we like the following three configurations - The circular style logo with or without a symbol in the middle with the name of the gym around the outside, like the logos for X. The badge style logo - I have roughly made up some examples on Canva and included them below. Love the TravelFit 360 logo style. The clean, bold style of the Buckeye Strength logo - really love how they symbol is made up of the acronym of the business name - would be cool if ISTS was somehow made into a symbol that was a part of the logo. We have also included some of our own rough designs in this style. Some designs could include our tagline “Support, Educate, Motivate” or “Support, Educate, Motivate, Evolve/Flourish/Thrive/Transform” as well as “Est. 2017” Overall, we want a strong, clean, powerful looking logo that is easy to use. We have included some of our ideas but are open to new ideas as well. Looking forward to working with the winning designer!

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