Wild Orchid Watch (WOW)

Logo Name：

Wild Orchid Watch (WOW)

Company Intro：

We are developing a citizen science project that incorporates several areas of technology development. We are using computer learning to automate the identification of native Australian orchid species, creating a mobile phone app for citizen scientists to take photographs of orchids in the wild and collect habitat data, a platform and image repository for submitted photographs to be stored, and a web portal for citizen science, education and gamification. Essentially our project aims to develop innovative digital tools to help improve our knowledge of native Australian orchids, and provide guidance for land managers to conserve and better manage remnant vegetation. Our project is Australia wide.

Instructions：

***** Edit 17-Oct-17. For the orchid shape, please base the drawing on the following 1) Donkey Orchid - Google 'retired aussie glossodia' - base the shape of the petal arrangement etc on these types of orchids https://www.google.com.au/search?client=firefox-b-ab&dcr=0&biw=1920&bih=947&tbm=isch&sa=1&q=retired aussie diuris&oq=retired aussie diuris&gs_l=psy-ab.3...0.0.0.630631.0.0.0.0.0.0.0.0..0.0....0...1..64.psy-ab..0.0.0....0.WSTDL3E8C8Y 2) Glossodia Orchid - Google 'Glossodia orchid' - these orchids are nearly always purple or pure white. White is suitable, so then the background of the logo would need to be an alternate colour. 3) Greenhood orchid - Google 'Retired aussie pterostylis orchid' https://www.google.com.au/search?q=retired aussie Pterostylis orchid&client=firefox-b-ab&dcr=0&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwimyeWh_PbWAhWCipQKHcyfC_AQsAQIMw&biw=1920&bih=947 Any logos based on this orchid shape need to be green/cream Colours - please remember, the logo needs to sit well alongside the colours of the TERN logo, but it doesn't need to consist of these colours. THANKS! ********* We want a simple, yet versatile logo that has instant recognition attributable to the WOW project. The logo should work both in colour, and in black and white (/greyscale) - but should be coloured. The logo should feature both the text ‘Wild Orchid Watch’ and feature the acronym WOW (i.e. the capitals WOW could be in different colour/typeface etc.). The logo should feature 1) an orchid, and if possible/ideally 2) the user interaction (person/mobile phone etc.). The orchid – must look like an orchid, and not just another flower. It does not have to be taxonomically correct, but must be easily distinguished as an orchid, and not a lily, daisy, etc. The orchid must be freestanding (not an epiphytic species attached to a rock/tree stump etc). Example photographs of orchids are available here https://saorchids.wordpress.com/ See also attachment examples. The WOW logo will frequently be used alongside our project partners. Some of our partner logos are black and white. One project partner, TERN, is multi-coloured. The WOW logo must look suitable sitting alongside the TERN logo. The TERN logo can be seen here www.tern.org.au. Specifications of the TERN logo are detailed below. Note: in the mock-up examples provided, we deemed the purple not appropriate, as it would never look good alongside the TERN logo. The outline shape of the orchid depicted in the attached mock-up is suitable. TERN CMYK (for use in offset printing) Olive: 65, 45, 100, 20 Blue: 75, 50, 15, 20 Orange: 0, 50, 100, 25 Red: 0, 75, 100, 25 Pale Green: 40, 20, 50, 0 TERN RGB (for use in digital outputs) Olive: 93, 107, 48 Blue: 65, 100, 142 Orange: 194, 116, 21 Red: 189, 78, 23 Pale Green: 161, 178, 142 NB: These RGB values are consistent with Photoshop. Depending on which program is used to convert CMYK to RGB colours these values may change. We anticipate the WOW logo will be used: on the WOW app we are developing, on our website (to be developed), our social media pages (to be developed), on presentations (i.e. powerpoint), on scientific reports, and on printed brochures and pamphlets.

Preview

Preview

Reference Samples：