At the start of this brief, we WERE between 2 names. We have however now finalised on BlAsT. It is going to be delivered in a digital application format. Essentially, as a business, we supply goods to many retailers across the country. The challenge though is that it is a very diluted market place. This program (and application) will assist retail staff in understanding our product better. However, the benefit to the retail staff is that they will be rewarded in cash based on how they engage with us. ie: for every newsfeed article they read, every quiz they take & complete, every challenge they accept & complete - they will be rewarded with points. These points can be exchanged for cash every 2 weeks. The purpose of us educating the retail staff as well is to assist them in engaging meaningfully with customers about our product and why it is superior of our competitors. Therefore, the aim from our business side is to educate the retail staff allowing them to engage meaningfully (and thereby also educating the consumer). The only benefit from a retail staffer perspective is that they get money for interacting with us.
Please can you come up with a design for the name "blast".
Please feel free to play around and explore.
NB!! some logos submitted have been designed against the name BALANCE. However, we have finalised the name on "BlAsT" now.
At the start of this brief, we WERE between 2 names. We have however now finalised on BlAsT. It is going to be delivered in a digital application format. Essentially, as a business, we supply goods to many retailers across the country. The challenge though is that it is a very diluted market place. This program (and application) will assist retail staff in understanding our product better. However, the benefit to the retail staff is that they will be rewarded in cash based on how they engage with us. ie: for every newsfeed article they read, every quiz they take & complete, every challenge they accept & complete - they will be rewarded with points. These points can be exchanged for cash every 2 weeks. The purpose of us educating the retail staff as well is to assist them in engaging meaningfully with customers about our product and why it is superior of our competitors. Therefore, the aim from our business side is to educate the retail staff allowing them to engage meaningfully (and thereby also educating the consumer). The only benefit from a retail staffer perspective is that they get money for interacting with us.
Please can you come up with a design for the name "blast".
Please feel free to play around and explore.
NB!! some logos submitted have been designed against the name BALANCE. However, we have finalised the name on "BlAsT" now.
Instructions：
With this program being executed through a mobile application, we will need to ensure that the logo can be translated into an App Icon of sorts.
The colours of deep blue and yellow are also our corporate colour scheme but, we don't necessarily HAVE to use this.
In our mind, simplicity is key in the execution of the logo.
An aspect that we have tried to demonstrate (unsuccessfully) is the "balance" that this program will give you as a business - balancing product sales with boosting revenue & knowledge.
However, do NOT hang your hat on having to illustrate the idea of "balance"
Reference Samples：
Design Concepts Completed7 years ago
Open design concept stage had ended with 1 submissions from 1 designers. Go to DESIGNS tab to view all submissions.
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