ItemMaster

Logo Name：

ItemMaster

Company Intro：

We make a Software as a Service platform used by CPG companies (Unilever, Kraft-Heinz, Pepsi) and retailers (Peapod, Walmart, Stop-n-Shop, Safeway). We store digital product records that include images, ingredients, nutrition, and descriptions of CPG products.

Instructions：

Looking for a logo for the engineering team (software developers) at ItemMaster. Our core values are Quality, Agility, and Customer Focus. One way we describe internally what we're doing is "providing clean fuel for commerce." We'll use it for mugs, jackets, t-shirts, and laptop stickers. Our brand font is Sharp Sans designed by Lucas Sharp and distributed by Village Type. Sharp Sans No 1 Bold for headline, No. 1 Semibold for emphasis, and No 1 Book for body. Our brand colors are: Primary colors - Blue - RGB 0, 50, 160 Green - RGB 0, 177, 64 Secondary colors - Light Blue - RGB 153, 175, 216 Lighter Blue - RGB 242, 245, 250 Light Green - RGB 232, 247, 234 Black - RGB 0,0,0 Drk Gray - RGB 64, 64, 64, Gray - RGB 153, 153, 153 Light Gray - RGB 230, 230, 230 One Idea is to treat engineering like a "product" in our brand guidelines so it would be "IM" headline with "Engineering" in book weight, come up with a visual for "clean fuel for commerce" - engine, race car, gas pump filling a cash register. Working the values of Quality, Agility, and Customer Focused in somehow. That's the "all in" option.

Preview

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