viversus

Logo Name：

viversus

Company Intro：

Online shop to order ETHICAL (ecological / fair / wellness...) products of ALL CATEGORIES (clothing, food, cosmetics, beverages, cooking, etc.)

Instructions：

1.Viversus is a created word constructed from 3 latin roots :<br>* Vivere (to live) is about LIFE<br>* versus (toward) is about a direction and the idea of PROGRESS<br>* suus (self) is about oneself CORE VALUES.<br>The main idea is to allow for a life of progress toward one's core values.<br><br>2. Values are of 3 kind :<br>* Environment friendly (organic, natural, local, non-toxic, etc.)<br>* Fair (social economy, fair trade, solidarity, people before capital, etc.) <br>* Wellness (health, comfort, pleasure, innovation, etc.)<br><br>3. I like the equilateral triangle symbol, but I find it difficult to use in the V font because the triangles are pointing downward, while I want to get an idea of progress, usually upward and left to right... A non-textual design triangle might be easier than using the V.<br><br>4. I also like the circle symbol...<br><br>5. Colors. In my attempt, I selected GREEN (environment), RED (life) and ORANGE (force, progress). PURPLE(spirituality, ethics) is also an option. But harmony is essential. I also like a sober one color logo with only the point above the i in a second colour to animate the logo.<br><br>I include a first attempt of a logo, but I also like surprises and I love to adopt ideas when they are better than mine. Enough said: YOU are the designer !

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