In Other Words

Logo Name：

In Other Words

Company Intro：

Content creation for brands / campaign management / public relations / digital media / storytelling. We help brands communicate with their audience by finding a tone-of-voice that resonates.

Instructions：

Simple black and white is great. However, as a wild-card option, we quite like the idea of using a neutral palette - grey, beige, taupe - with a pop of fluorescent pink.<br><br>Crucially, we want to convey authority and integrity. By the same token, we want clients to know that our content and approach is fresh, young and just a little bit radical.<br><br>Also, I'm prob old-school on this, but I always feel that a serif font conveys a sense of authority. However, I'm happy to be shown otherwise.

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