CravePix

Logo Name：

CravePix

Company Intro：

CLIENT PROFILE:<br><br>CravePix is a new venture. The founder of CravePix has extensive experience post-processing/ editing food photography to make the foods look stunning/sharp/vibrant. Most recently, the founder has assembled a team of experienced graphic designers and photo editors who will be on staff for CravePix. CravePix will operate from Houston, Texas in the United States but look to reach customers virtually throughout the United States, and possibly internationally in the future. <br><br>CravePix.com will be a website with the following process:<br>1.) Customers (for example, restaurant owners, or food bloggers) upload their own photos of foods to the website.<br>2.) One of the CravePix designers/editors will get to work editing the photo to modify it and improve it's appearance.<br>3.) CravePix will send the revised photo back to the customer for approval, and for use on social media, their website, blog, printed menus, etc.<br><br>CravePix will provide very *affordable* services, starting at $4/photo, far cheaper than hiring a professional photographer.<br><br>Eventually, CravePix plans to develop a mobile app which would allow users to upload pictures directly from their mobile devices and have them edited in a similar fashion, then sent back through the mobile app.

Instructions：

PROBLEM STATEMENT:<br><br>Design the logo for a new online food photography editing service named CravePix.<br><br>AIMS AND OBJECTIVES<br>The main aims and objectives of the project are as follows:<br><br>> A logo that portrays likeability, relatability, easy going feel, but not too immature/unprofessional<br>> Show that CravePix is of a high quality and service unrivaled in the area.<br>> Make the business look like a professional/national organization.<br>> Increase trust in the eyes of potential customers and clients.<br>> Slogan: "Crave at first sight."<br>> Color theme: The logo should be colorful to give concept of making the pictures more vibrant, but do not use typical rainbow of colors. <br>> The logo should incorporate elements related to food (e.g. fork/spoon/plate) but also related to photography (e.g. camera).<br><br><br>TARGET AUDIENCE:<br><br>The demographics of the target audience are as follows:<br><br>> Primarily restaurant owners (small businesses, not large chains), but food bloggers or any others in the food industry are also potential targets.<br>> 20 to 55 years old (wide range to accommodate young/hip small business owners but also more veteran restaurant owners who are trying to break into / achieve social media success)<br>> People located in the United States. (This will expand over time.)<br><br>DELIVERABLES:<br><br>I would like to receive the following:<br>> Print-ready logo artwork files: EPS and AI<br>> Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD<br>> Logo usage guidelines: PDF and hard copy<br>> Possibly any font licenses and font files that may be used to complete the project<br>

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