I&#39;m attaching a few different files we have or have used in the logo department. I&#39;m not completely stuck on the design. Research into the psychology of marketing suggests squares and circles are good, so I hinted at both in the logo we&#39;ve been using. Also, we chose our uniform colors (which you&#39;ve seen: blue and brown) based on similar research (as well as practicality). 
 
I like having the name Clarity in the logo so as to be clear and cut out redundancy. But I have fiddled with other ideas as well and may be open to other suggestions. Also, having it work well for print either in color or black and white is also nice. 
 
Details and quality are important to us at Clarity. Even though it kills me to hear, &quot;We found you to be just too high&quot; (it just happened, and my stomach is still churning), I don&#39;t want to compromise on quality to satisfy those who&#39;s main concern is price. We like to do our work up close to the glass whenever possible, since it&#39;s the &quot;little&quot; details that make a big difference. My goal is to provide a world-class service in a world-class manner. 
 
Okay, enough rambling about our values. Hopefully that gives a slight nudge in the right direction regarding the logo.