Toy Logos

Toy logo design inspiration

Give your toy logo a story

Toys are more than just things to play with, for young children they become familiar and fast friends.When creating a logo for a toy shop, it needs to have a sense of character. That doesn't mean that it needs to have an actual toy character in it, although this is a popular way to give a children's brand personality. Fonts can also be used to create personality and tell a story, especially if they are already associated with specific toys or games.

Make the fonts match the images

If your logo is using graphics, then fonts should complement the image used. Bright building blocks call for simple fonts in the same colors. If using an illustration from a children's book, then using fonts of a roman type would be appropriate. Computer games will require text that appears digital, while handwritten fonts are suitable for images that look hand drawn. Ask our designers to advise on the right combination of fonts and images to make your toy logo appealing.

By Ciara