Skincare logo design inspiration
Elegant fonts make a beautiful logo
Skincare logos need to project a gentle image as customers want products that are kind to their skin. Elegant fonts in italics that appear handwritten create a soft appearance and subtly hint products are hand produced from natural ingredients. Simple, plant-based embellishments, such as leaves, flowers, and branches add to this overall image and can be used to add decorative touches and borders. These can be in black and white or used to add hints of color that are picked up in the text.
Subtle use of color emphasizes the natural
Soft pastels in pale pink, peach and lilac are popular colors for skincare packaging and logos as they evoke the natural colors of plants and flowers. Light green and soft blue are also often used in organic skincare ranges as they emphasize the natural benefits of water and plant extracts. Using a watercolor effect adds to the homemade appearance created by using handwritten fonts. It also gives the logo a sense of the artistry involved in developing skincare products and providing treatments.