Public relations logo design inspiration
Use a less is more approach
Sometimes the art of communication means the things you don't say have a greater resonance than those you do. Public relations is an abstract concept and involves many different kinds of media, from print and broadcast to social and online. Trying to express this in a logo takes away from the simple act of communicating. Motifs such as birds tweeting or speech captions say so much more than lots of words and images and are ideal for use in a public relations logo.
Use fonts that whisper rather than shout
Some areas of media consultancy, where broadcasting your aims is a top priority, require a logo to be loud. Public relations takes a more subtle approach and is about defining perceptions. Fonts that whisper your message ensure you attract customers who appreciate your ability to be discreet. Small types that are all capitalized, and have a narrow weighting, can be combined with italic flourishes. These show you have flair and aren't afraid to be noticed but know how to pitch your message correctly.