Insurance logo design inspiration
Capitalize on Upper Case
Lower case branding is perfect for modern industries. Technology, communications and the media all led the way, and it has become a staple for small businesses that want to stress the playfulness of their brand. However, insurance is a serious business, and those in the financial and legal worlds need to impress their clients with their business credentials. Using capitalization on every letter creates a sense of authority with traditional fonts emphasizing the reliability and established nature of the insurance industry.
Use blue to convey professionalism
Insurance, legal and financial companies often use blue in their logos, with Royal blue being a popular choice. As with the use of capitalization, this is because it implies authority and establishment, two impressions that are vital for companies offering insurance services. Accents of red and green can lighten this for areas of insurance related to the home as they create warmth and a sense of security. Ask our designers to help you find the right tones for your insurance logo.