Food and beverage logo design inspiration
Natural food coloring
Food and beverages are all about satisfaction, and the key to selling them is evoking the memory of taste. Bright colors like red, orange and green mimic the natural colors of fresh food, while brown and pink prompt recall of confectionery and sweet treats. You don’t see much blue or black food so, it is best to avoid these colors unless using them as accents. However, blue is used to represent water or liquid so incorporating it into a logo to sell seafood would emphasize its freshness.
Use images to add personality
The best logos convey a sense of style and individuality. Food and beverage logos often incorporate similar images of products such as a coffee bean, a cupcake, or grain images for wholefoods. Fonts can be used to achieve a specific mood, serious, upbeat, fun, but images are what separate brands. Whether you want to go for a cartoon cow grazing to sell dairy products or an elegant line drawing of a coffee cup our designers will ensure your brand has a unique identity.