Update:  We were thinking about incorporating a fish into the design. 

We want the name incorporated, but the logo itself should be the thing that stands out and does the marketing for us. 

The logo itself should be marketable and recognizable. For example, when you see the Pepsi logo you know its Pepsi. “Pepsi” doesn’t need to be written out. 

Clean designs. We don’t think we want something that looks “cartoony”, but open to seeing all creative ideas. 

I’m thinking lower case letters but not necessarily married to it. Take a hemp ( marijuana) leaf and make it resemble a fin of sorts. Colors? Play with it. Red should be incorporated somehow however 

Red fin hemp