SmartTalent

Logo Name：

SmartTalent

Company Intro：

SmartTalent is a recruitment technology company focussed on creating efficiency in talent search, talent assessment and applicant tracking for both large corporates and SMEs across multiple industries through its range of cloud-based solutions. SmartTalent solutions include HireSmart: A digital headhunting platform with a converged database of prequalified candidates which enables recruiters/organisations to search and find talents based on predetermined criteria such as skills, test scores, experience, etc. E.g. https://www.ziprecruiter.com/resume-database/search JobSmart: A customisable candidate sourcing platform which allows publishing websites to advertise and promote job opportunities to their visitors. E.g. https://www.smartjobboard.com/ ProctorSmart: An automated proctoring system for HR managers and education organisations. E.g. https://proctorexam.com/ TestSmart: A candidate testing solution for recruiters and education agencies. E.g. https://www.eskill.com/ CareerSmart A branded platform for companies to post and receive job applications from their website. e.g. https://www.jobvite.com/products/jobvite-brand/

Instructions：

The BRANDED HOUSE STRATEGY will be adopted. With a branded house strategy, the firm is the brand. Any sub-brands do not detract from the main brand. This builds a very strong brand; both easily recognizable and memorable. The strategy is to create unique landing pages, communication materials and marketing resources for each of the services/products offered by SmartTalent. While these products/services will have a unique name, logo, etc, they will all share elements with the SmartTalent brand. E.g. FedEx which has a series of different logos for it various operations So our company name is SmartTalent but the first product name is HireSmart. See attached for other branded house examples. Our chosen winner will show how the SmartTalent company brand and the HireSmart product brand can be made instantly recognisable with each other. The Smart element of the brand could also be created as a logomark

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