Primary Colors:

Primary Purple: #8B5CF6 (vibrant, attention-grabbing)
Secondary Purple: #7E69AB (softer variant for secondary elements)
White: #FFFFFF (for backgrounds and text contrast)
Dark Charcoal: #1A1F2C (for text and depth)
Accent Colors:

Bright Blue: #0EA5E9 (for CTAs and important interactive elements)
Soft Green: #34D399 (for success states and positive indicators)
Soft Red: #F87171 (for warnings and destructive actions)
Data Visualization Colors:

Gradient 1: #D8B4FE to #818CF8 (purple to blue for primary data)
Gradient 2: #6EE7B7 to #3B82F6 (green to blue for secondary data)
Gradient 3: #FDE68A to #F97316 (yellow to orange for tertiary data)

Insurance Business Exchange