Good Hope Bakery

visited this project
a year ago
Name: Good Hope Bakery Product: Gluten Free Baked Goods Tag Line: Bringing Happiness Back into Eating Audience: Mostly Women Ages 25-45 4-7 times more likely to care how food was prepared (i.e. locally grown, organic, non-gmo) Fitness Minded Our avatar loves – Yoga, Art, and Gardening Compared to the Competition: We want to emphasize that we’re DELICIOUS. While our audience is very fitness minded, we don’t want to overemphasize on health. We want to seem healthy, but we want to set ourselves apart by being delicious. Brand Personality: Happy, Hopeful, Scrumptious, Caring, Bubbly, Organized