I want my brand to be the perfect blend of streetwear and casual wear. I want there to be color but not bold, bright, animated goofy colors. My inspiration of color is drawn from the Ralph Lauren Polo Bear and the watercolor style design they used for each bear.

Attached is a rough sketch of my logo. Have fun and be creative with it. I do want to stress that there is a broken infinity symbol between the O and U and I want to make sure that is defined. I want this logo to be brought to life with color (or kept plain) but also with the look and feel of a high end brand.

Also attached are some pics of the Polo Bear and another pic for the color reference. Thanks all in advance and let me know if any questions!

Youth Fountain