Clothes for Life or CFL

visited this project
3 years ago
Clothes for Life is an apparel brand intended to serve the athletic male and female with families being our primary target audience. Think moms and dads who are fit and want an edited collection of clothing meant primarily for "out of the gym activities". "Clothes for Life"! Get it? Our description of our clothes will be tongue in cheek and we expect our marketing to be similar. Example: Sleepy time clothes (name of collection) for when you want to Netflix and chill but gotta read a night time story first. Example: Fancy pants clothes for when you're attending the work Christmas party and hoping someone challenges you to a push-up contest. We plan to also have "fancy pants clothes", "work clothes", "weekend clothes", "sexy time clothes" , etc.
$299
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