Could be, but does not have to be and animated 3D character. Turtle,Dolphin. Nice Graphics and Font with URL. 

Shapes: Box ,Circles and Triangles are good.

 Kayaking, Luxury Sport. The reference samples are in the ballpark.
Think outside the box Bubba Jack is a Kayak/SUP, King. 
Everyone likes Bubba Jacks. Bubba Jacks is smart fun and witty and has a strong image. BJK is  cool and always safe on the water. His expression is Big Fun.

Space World Logistics Systems

BUBBA JACKS FLORIDA KAYAKS          BUBBAJACKSKAYAKS.COM Logo Design

BUBBA JACKS FLORIDA KAYAKS.COM BUBBAJACKSKAYAKS.COM