Conquering Steps

Logo Name：

Conquering Steps

Company Intro：

Company Name: Conquering Steps COMPANY TYPE: Coaching - based around behaviour design (taking steps to change), productivity, accountability, and performance coaching COACHING NICHE Clients move from where they are now, to where they want to be, by challenging them to change the limits of procrastination, perfectionism, and overwhelm so they can thrive and live the joy in their life, work, and business. We are going to be targeting both males and females so the logo should not be biased towards one or the other.Company Type: Coaching - based around behaviour design (taking steps to change), productivity, accountability, and performance coaching Coaching will be provided by 1:1, group, and online including a membership. ICON/IMAGE Stepping Stones - these have a very deep and personal meaning to me and so I am looking potentially for this to be incorporated into my logo as it will feature on my branding imagery. The stepping stones represent a journey from where someone is now, to where they want to be as they go through the coaching process. I am more drawn to stepping stones (which may decrease in size) rather than actual steps/stairs because it is the metaphor of taking steps along the way rather than going upwards which is key to my branding, visual, and values. With the biggest stepping stones to begin with and then as they go through the process, the challenges of the steps get smaller and therefore easier Ripples - A potential other visual is ripples around the stepping stones to reflect movement, momentum as you take steps forward (but do not want the logo to be overloaded) Potential Client Male and Female but also within a corporate environment too, so the logo must be able to work for and with all 3 areas Feelings I want people to have when they see the logo Professionalism | Calm | Trust | Peace | Warmth | taking steps to overcome their challenges | The key words which relate to the business are Freedom | Flourish | Transformation | Thrive | Inspire | Change | Maximise Performance | Empower | Live | Joy | Committed Things I want to avoid I do no want a logo which features in a circle - there are too many of these logos around current;y and I really want something unique and different Heavily corporate

Instructions：

Attached Final Branding Colours and Logo Colours - these are the colours that will be used for the web design. The same sheet also identifies the 4 main colours along with the lightest colour which can be used for the logo preferably. The other colours in the branding document will be used within the website build (codes detailed are the hex codes) as background use only. Doc 1. Mood Board - attached is a mood board that has led to the creation of the colour palette. Along with imagery that creates the mood and the vision for the business The stepping stones hold a personal meaning to the journey that I have taken to change my business and to be ready to launch, it also represents the steps that people will take on their own journey - this is a key part Doc 2: Mood Board imagery and key words reflecting on the business values, process and outcome Doc 3 are some other logo examples from here that I liked, for some reason it kept removing them when I selected them. My personal key values which flow through my business and life are Authenticity | Learning & Growth | Professionalism These should also be kept in mind when developing the logo and branding. Any queries though please don't hesitate to ask.

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