Nowadays logo contest sites have become quite popular for small business owners who want to bring their businesses online. Logo contest sites such as 99designs and 48hourslogo have witnessed substantial growth since 2009. However, logo design contest is not a past fever, it is an ongoing transformation in the industry. To explain this, you need to take a look at the advantages and benefits of running a logo design contest.
Logo design Options
Finding a local designer is easy, but finding a good one is not. A single logo designer may bring out several design options for you to choose from. But in a logo contest, several or even dozens of designers compete against each other by designing for you, hence you have much more choices.
Above snapshot shows how many designers you can expect for different price packages a Designcrowd. Suppose each designer create only 2 designs concepts, the customer will get more than 30 design submission by paying for the $240 package.
For small and medium business, the most important thing is to make full use of the limited budgets. In one word, spend less, but get the same or even better results. Compare to hiring a local graphic designer who charges hourly rate, most of the logo contest websites provide design packages at very competitive prices. From the following table, you can spend anywhere where from 100 to 500 bucks depending on the logo contest site you go to. And this is for multiple designers working on your project with at least 10+ logo design options to choose from.
|Contest length||3 to 30 days||7 days||7 days|
|Min.prize||200 euros||US $99||US $295||US $296|
|Service fee||12 EURO+||15% of contest prize||included in the prize||15% of contest prize|
|Min total cost||212 euros||US $113||US $295||US $304|
To make the contest even more affordable, 48hourslogo allow client to start a contest for just $29. For that, client will receive about 10 different design options before making the decision of whether or not to continue. Clients pay the project remaining balance only if he is happy with the logo concepts provided. Compare this to committing hundreds of dollars with only one designer, 48hourslogo delivers a truly amazing offer.
Competition Drives Creativity
Logo design is all about creativity. Designers join a contest and compete with other designers in order to win the contest prize. Design contest truly drives the creativity from each designer. At 48hourslogo.com we see logo concepts based on very different ideas and from different designers. Not only do those totally different logo concepts give the customer more choices, but also they become the source of inspirations for other designers.
At 48hourslogo, every winning logo design is displayed on the home page. It became also an opportunity for the client company to display their product and services to the public. Many of customers have discovered other interesting product and services by browsing our logo design portfolios. However, for customers who do not want to make their contest public, they can also choose our “private” option.
About Spec Work
Since the birth of design contest sites, criticisms followed. Some people claiming that starting a logo contest at such a price makes designing work cheap, what’s more, only the winners receive money, but how about others? However, the truth is that we are no longer working in an isolated world. With the help of Internet, today’s economy is highly globalized. Every new business is a speculation in some way with no guarantee for success. Design contest is no exception. However, there are ways to increase your winning chances. The top performing designers working at 48hourslogo earns more than 5000 dollars a month on average.
In One Sentence
Logo contest websites are global marketplaces where new graphic designers collectively work on client’s project. For small and medium business, it’s a great place to start their own brand by creating a custom logo first. What it use to be an option only available to larger companies with marketing budgets are now available to most small businesses —Thanks to the Internet. If you are still unsure, take a look our live customer feedback and see for yourself.