Nothing unifies fans around a sports team like a sports logo. From wearing shirts plastered with the logo to painting their faces with the logo’s colors, sports fans love wearing a team’s logo with pride. The branding, and identity, of a sports team centers on the logo. Follow our tips below for crafting an exceptional sports team logo.
Use Themes of Dominance
A victorious sports team is one that dominates the competition. Even an underdog team needs to display dominance during the game to bring home the victory. Incorporate visual elements of boldness, power, and competence to hit home the theme of dominance.
Use a bold large font with bold colors to subtly incorporate this theme. This 48hourslogo design focused on thick lettering and power colors to showcase dominance:If a design includes a mascot, the mascot can display elements of dominance. This design shows the mascot in action powerfully biting the “M”, visually implying the dominance of this baseball team:
Sports are all about movement. No fans enjoy a dull or slow game- they are hoping to watch the action. Add motion to your design visually to reflect the motion of your team.
A mascot in the design can be shown striking a pose common to the sport. This logo shows the baseball team mascot with muscles flexed and bat pulled back, ready to smack out a home run.
Using the motion of the mascot, you can draw the viewer’s gaze to the most significant part of the design. Here the soccer player’s leg directs the eye up to the name of the team:
$100Big Kicks Soccer
Lines can also be used to display motion. Lines draw the viewer’s eye to a given spot in the design, and curvy lines reflect movement more. This design creates motion by using curved lines that are preparing to serve a volleyball.
Show Elements of the Sport
Use symbols from the sport to quickly convey to the viewer what sport the team players. The most common sports symbol is the equipment used in the game.
This design incorporates a bat and baseball behind the team’s name:
The design can also include the name of the sport in its text along with the symbols of the equipment, as done in this design
Show Elements of the Team
The team is the central part of the logo design. Including the team mascot is a good way to add an identifying factor of the team to the logo, as done in this design:
To make the design visually cohesive, you can tie together the colors used in the design and the colors used in the mascot. This design uses the red color in the tiger in the design’s border and in the design’s font:
If your team has a slogan, you can include the tagline in the design as well.
Use Elements of the Area for Hometown Pride
Fans love their teams. And fans love the city their teams represent. Incorporate elements of your local city or region into your design to play off of hometown pride. This design used iconic symbols of the Pacific Northwest, mountains and trees, for its Pacific Northwest soccer league:
Design Across Mediums
A sports team logo can be used on a website, t-shirts, hats, water bottles, the list goes on and on. You will want to make sure the design looks crips and sharp universally across different mediums. Simple designs, like this one, are a safe bet:
A logo for a sports team is a big part of the team’s identity. It’s what fans wear on game day. It’s what instantly visually identifies a team from its competitors. It’s not something to take lightly, but it also isn’t something that should take a significant amount of time or money. 48hours logo allows you to be quickly presented with several design options from several designers for a low price. Simply fill out a quick brief describing what you want and let our designers take over. Get started today!