We are an online nutrition and exercise coaching company. We target mostly in the 35 to 50 age range, males and females.<br>A driving belief of the business is captured in the name - Custom Fit, meaning that we don't expect our clients to adapt to our nutritional or exercise philosophy, we adapt our coaching to the way the client lives, what their priorities are and we work from there (the client is at the centre of the process). We could be considered nutritional agnostics - we don't have any particular beliefs about what people should eat...if people are vegetarian we can work around that, if they prefer low carb we can help them too. We find ways of applying the science of nutrition, exercise and behaviour change in ways that are meaningful and relevant for the client. <br>We are also of the belief that this process should add to people's lives, not be an arduous journey that creates a lot of resistance and difficulty.
We are an online nutrition and exercise coaching company. We target mostly in the 35 to 50 age range, males and females.<br>A driving belief of the business is captured in the name - Custom Fit, meaning that we don't expect our clients to adapt to our nutritional or exercise philosophy, we adapt our coaching to the way the client lives, what their priorities are and we work from there (the client is at the centre of the process). We could be considered nutritional agnostics - we don't have any particular beliefs about what people should eat...if people are vegetarian we can work around that, if they prefer low carb we can help them too. We find ways of applying the science of nutrition, exercise and behaviour change in ways that are meaningful and relevant for the client. <br>We are also of the belief that this process should add to people's lives, not be an arduous journey that creates a lot of resistance and difficulty.
Instructions：
The word Fit has dual purposes - to symbolise their fitness as well as to be a part of the personalised aspect of the coaching (ie custom-FIT). So ways of ensuring this word doesn't get lost would be great (eg different colour, graphical components close to or tied into it that are relevant such as a fork, barbell, kettlebell). Although, having a symbol as part of the logo that could be used instead would be good. <br>I am thinking of a dark electric blue for the main color, but also don't mind purple or green as a secondary colour.<br>The logo will mainly be used for the heading of the website, as an icon on the coaching software platform, and if there is a symbol or shortening of the words then I will also make a favicon of part of it.
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