SoFit

Logo Name：

SoFit

Company Intro：

SoFit is a fitness clothing line geared toward the fitness enthusiast. It's an active lifestyle brand that is bright, bold, sexy, and little arrogant.

Instructions：

I'm looking a symbol that would represent fitness without oversimplifying the company (i.e. barbell, flexing bicep, etc..) I don't want anything that would narrowly categorize the company. Something that could go with our company name logo, but also be associated with the company alone (Nike, Adidas, Audi, etc..) **Many of the submissions I received were a modification of the logo I already have for the company name. SOFIT (the attached image) is my company logo. I'm looking for a symbol that represents our company so we don't have to use the SOFIT logo each time. Something like the Nike swoosh. So, I've been thinking and an idea I have is using a symbol that would represent the greek god Narcissus. The concept for SOFIT is to "standout, while you workout", so Narcissus represents a fixation with oneself. Fitness enthusiast usually do have a fixation. I don't want the flower, but maybe a image that is mirrored like in the myth and the beauty in his reflection. I'd still like the bright neon colors, but please run with your creativity. Thank you!!!

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