Google Fonts is a huge collection of free open-source fonts curated by Google and developed by font designers around the world. It’s a computer font and web font service. This includes free and open source font families, an interactive web directory for browsing the library, and APIs for using the fonts via CSS and Android.
On 48HoursLogo, free Google fonts are used extensively in our logo design contests. Based on a quick study of our most recent 100 winning logo designs, here are the 9 most popular Google fonts for logo designs.
Open Sans
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp.
This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek, and Cyrillic character sets. Open Sans was designed with an upright stress, open forms, and a neutral, yet friendly appearance.
Oswald
Oswald is a reworking of the classic style historically represented by the ‘Alternate Gothic’ sans serif typefaces.
The characters of Oswald were initially re-drawn and reformed to better fit the pixel grid of standard digital screens. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops, and mobile devices. Due to its versatile availability, they are seen as a good choice to present a logo design pitch.
Merriweather
Merriweather was designed to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, mild diagonal stress, sturdy serifs, and open forms.
Nunito
Nunito is a well-balanced sans serif typeface superfamily, with 2 versions.
The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights and an accompanying regular non-rounded terminal version.
Titillium Web
Titillium is born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi.
PT Serif
PT Serif is a transitional serif typeface with humanistic terminals.
It is designed for use together with PT Sans, and is harmonized across metrics, proportions, weights and design.
Playfair Display
Playfair Display lends itself to this period, and while it is not a revival of any particular design, it takes influence from the designs of John Baskerville and from ‘Scotch Roman’ designs.
Being a Display (large size) design in the transitional genre, functionally and stylistically it can accompany Georgia for body text. It is also a great font choice for logo design.
Lora
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text. If you are looking for more font options for your logo, you can read more about font options here.
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